Introduction: Naming your business is one of the most important decisions you will make. It can also be one of the most difficult. The right name can help you stand out from the competition and increase your chances of success. That is how to name your business for maximum success.
Step 1: how to name your business for maximum success?
How to name your business can be more of a challenge at times. There are numerous resources for helping name a business. The problem for me has been that, like most entrepreneurs, I have a long-term vision for a company that has its own set of naming needs. Additionally, it seems that almost every possible name has already been trademarked and every possible URL has been purchased. For a while, these challenges caused it to feel as though my creativity had been extinguished, and I was close to just settling.
Understanding how your business will brand itself is crucial. Ask yourself if you plan on being a branded house (focus on the overall business brand, such as Lenovo) or a house of brands (focus on branding individual products and services, such as Fisher & Paykel). It is difficult, risky and expensive to do both. Understanding this will help guide your process.
If you are chasing a long-term goal or technology, you do not want a name that might ultimately become obsolete. Netflix is a great example. When Reed Hastings originally named the company, his vision was to deliver movies streamed over the Internet, not by DVD.
The infrastructure and market, however, were not ready. Regardless, his name reflected his long-term goal, and the company eventually grew into it. Naming your business will get easier once you know the current trend.
Step 2: Research Available Names
Finding the right mix of attractive keywords are vital to getting that organic reach online and it works well if you can mix this into your business name. with the right domain name, headers, blog titles some what mixed together and increasing in relevancy you can develop an organic SEO powerhouse on any profile.
Google Keyword Planner is the prime tool for this.
Step 3: why trademark your business name
A trade mark protects your logo, name or brand. It could include words, logos, shapes, colours, sounds, smells or any combination of these. Registering a trade mark gives you and your business exclusive rights to use the brand in New Zealand. It also discourages others from using or copying it.
Naming your business does not have to be as difficult as naming your children, but it should be given the same amount of effort. Hopefully, both pay off for you in the long term.
Step 4: Finalize Your Name and Apply for Permits and Licenses
Sometimes it is best to get feedback from like minded start-ups and entrepreneurs. Join our group and our experts will give you prime advice for free.
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